NCC 4530

Last Updated

  • Schedule of Classes - February 7, 2022 7:27PM EST
  • Course Catalog - February 7, 2022 7:14PM EST

NCC 4530
Marketing Management

Course information provided by the Courses of Study 2021-2022.

This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles.  A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.

When Offered Fall, Spring.

Comments This course can be used to fulfill a core course in the Undergraduate Business Minor.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: NCC 5530

  • 3 Credits GradeNoAud

  • 17263 NCC 4530   LEC 001

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  • Instruction Mode: In Person
    For Non-Johnson UG Seniors and Juniors Only. UG Sophomores by permission only. Graduate students should enroll in NCC 5530. Add/Drop Dates: August 17th at 8:00am thru September 9th at 11:59pm. After September 9th permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after October 21st you will also receive a "W" on your transcript in addition to the late fees. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits