NBAY 6090

Last Updated

  • Schedule of Classes - February 7, 2022 7:27PM EST
  • Course Catalog - February 7, 2022 7:14PM EST

NBAY 6090
Digital Marketing

Course information provided by the Courses of Study 2021-2022.

This course introduces students to fundamental concepts in digital marketing and prepares them for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Course material will be covered with a mixture of case studies, lectures, and guest speakers.

When Offered Fall.

Permission Note Enrollment limited to: Johnson Cornell Tech students.
Prerequisites/Corequisites Prerequisite: TECH 5310.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 13990 NBAY 6090   LEC 001

  • Instruction Mode: In Person
    Taught in NYC. Enrollment limited to Cornell Tech MBA students ONLY. Add/Drop Dates: August 17th at 8:00am thru September 9th at 11:59pm with an additional Add/Drop period beginning October 20th at 8:00am thru October 27th at 11:59pm.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 17337 NBAY 6090   LEC 002

  •  

  • Instruction Mode: In Person
    Taught in NYC. Enrollment limited to Cornell Tech MBA students ONLY. Add/Drop Dates: August 17th at 8:00am thru September 9th at 11:59pm with an additional Add/Drop period beginning October 20th at 8:00am thru October 27th at 11:59pm.