Sustainable competitive advantage is derived from maximizing customer closeness while building positive competitive differentiation. This course covers the key frameworks, best practices, and approaches used effectively by strategic marketers
When Offered Summer.
Permission Note Enrollment limited to: students enrolled in the Cornell Executive MBA Americas degree program.
1.5 Credits
GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
20678NBAB 6220 LEC 001
Meeting Pattern
M
Dec 13, 2021
Instructors
Staff
M
Dec 13, 2021
Instructors
T
Dec 14, 2021
Instructors
W
Dec 15, 2021
Instructors
To be determined. There are currently no textbooks/materials listed, or no textbooks/materials
required, for this section. Additional information may be found on the syllabus provided by your professor.
For the most current information about textbooks, including the timing and options for purchase, see the
Cornell Store.
Additional Information
Instruction Mode: In Person
Department Consent Required (Add)
Syllabi:
none
Seven Week - Second.
Credits and Grading Basis
1.5 Credits
GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
20679NBAB 6220 LEC 002
Meeting Pattern
M
Dec 13, 2021
Instructors
Staff
M
Dec 13, 2021
Instructors
T
Dec 14, 2021
Instructors
W
Dec 15, 2021
Instructors
To be determined. There are currently no textbooks/materials listed, or no textbooks/materials
required, for this section. Additional information may be found on the syllabus provided by your professor.
For the most current information about textbooks, including the timing and options for purchase, see the
Cornell Store.
