NBAB 6220

Last Updated

  • Schedule of Classes - February 7, 2022 7:27PM EST
  • Course Catalog - February 7, 2022 7:14PM EST

NBAB 6220
Marketing Strategy

Course information provided by the Courses of Study 2021-2022.

Sustainable competitive advantage is derived from maximizing customer closeness while building positive competitive differentiation. This course covers the key frameworks, best practices, and approaches used effectively by strategic marketers

When Offered Summer.

Permission Note Enrollment limited to: students enrolled in the Cornell Executive MBA Americas degree program.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 20678 NBAB 6220   LEC 001

    • M
    • Dec 13, 2021

    • Staff

    • M
    • Dec 13, 2021
    • T
    • Dec 14, 2021
    • W
    • Dec 15, 2021

  • Instruction Mode: In Person

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 20679 NBAB 6220   LEC 002

    • M
    • Dec 13, 2021

    • Staff

    • M
    • Dec 13, 2021
    • T
    • Dec 14, 2021
    • W
    • Dec 15, 2021

  • Instruction Mode: In Person

    Department Consent Required (Add)