NBA 6682

Last Updated

  • Schedule of Classes - February 7, 2022 7:27PM EST
  • Course Catalog - February 7, 2022 7:14PM EST

NBA 6682
Crisis Communications for Business Leaders

Course information provided by the Courses of Study 2021-2022.

Business leaders today constantly face crises that threaten their company's reputation. Such defining moments require effective crisis communication to mitigate negative effects, build trust with the organization's internal and external audiences and navigate through the crisis gracefully and effectively towards resolution. In this course you will learn to anticipate and appreciate the complexities and challenges of brand reputation management during a crisis and develop strategies and techniques to communicate with various constituencies, especially the media/public, employees and major stakeholders. You will apply principles of effective crisis communication management through a simulation, and will develop message maps for emergency and other crisis scenarios. Course work includes readings, case analyses, and simulations.

When Offered Fall, Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits S/U NoAud

  • 13433 NBA 6682   LEC 001

  • Instruction Mode: In Person
    * Must Attend First Class* ******MAXIMUM TWO ABSENCES ALLOWED****** Open to Johnson and Grad Students Only Add/Drop Dates: August 17th at 8:00am thru September 2nd at 11:59pm. After September 2nd, permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after September 23rd you will also receive a "W" on your transcript in addition to the late fees. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 13607 NBA 6682   LEC 002

  • Instruction Mode: In Person
    * Must Attend First Class* ******MAXIMUM TWO ABSENCES ALLOWED****** Open to Johnson and Grad Students Only Add/Drop Dates: August 17th at 8:00am thru September 9th at 11:59pm with an additional Add/Drop period beginning October 20th at 8:00am thru October 27th at 11:59pm. After October 27th permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after November 17th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.

    Department Consent Required (Add)