NBA 6290

Last Updated

  • Schedule of Classes - February 7, 2022 7:27PM EST
  • Course Catalog - February 7, 2022 7:14PM EST

NBA 6290
Special Topics in Marketing

Course information provided by the Courses of Study 2021-2022.

This course focuses on emerging and underappreciated topics such as entrepreneurial marketing, technology-enabled marketing structures, private brands, and branding of not-for-profits. Specific topics vary from year to year, in accord with its raison d'etre. Each topic is led by an industry guest speaker. Students are required to read related material before each class meeting and to analyze a current case provided by the speaker. Students, working in teams, present their case analysis in class and receive feedback from the speaker. Some students are also required to submit an individual term paper. The class is graded pass-fail only, with a pass requiring full attendance at a minimum of five of the six class meetings with speakers.

When Offered Fall.

Prerequisites/Corequisites Prerequisite: NCC 5030.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 19237 NBA 6290   LEC 001

  • Instruction Mode: In Person
    Add/Drop Dates: August 17th at 8:00am thru September 9th at 11:59pm with an additional Add/Drop period beginning October 20th at 8:00am thru October 27th at 11:59pm. After October 27th permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after November 17th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

    Department Consent Required (Add)