NBA 6260

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  • Schedule of Classes - February 7, 2022 7:27PM EST
  • Course Catalog - February 7, 2022 7:14PM EST

NBA 6260
Consumer Behavior

Course information provided by the Courses of Study 2021-2022.

How do you grab people's attention, increase someone's motivation, or boost customer satisfaction? Drawing on psychology, marketing, and economics, this course provides future managers, analysts, consultants, and advisors with strategic insights for influencing customer behavior within and outside of traditional marketing problems.  By the end of this seven-week course, students will be able to (1) analyze theoretical and empirical findings on consumer behavior and (2) apply these insights to provide novel recommendations for how companies can change customer behavior. Along the way, students will be challenged to think differently about how people arrive at the judgments and choices they do, and how these choices ultimately affect their well-being. Students will also be able to assess themselves as a target of influence from marketers and media, gaining insights into their own decisions and behavior. The premise of the course is that understanding consumer psychology has powerful business and personal implications.

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 13701 NBA 6260   LEC 001

  • Instruction Mode: In Person
    Johnson, Graduate and UG Seniors Students Only. Add/Drop dates: August 17th at 8:00am thru September 9th at 11:59pm with an additional Add/Drop period beginning October 20th at 8:00am thru October 27th at 11:59pm. After October 27th permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after November 17th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Please note: Class will meet in Sage B09 on November 29th.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 13702 NBA 6260   LEC 002

    • M
    • Nov 29, 2021

    • Woolley, K

  • Instruction Mode: In Person
    Johnson, Graduate and UG Seniors Students Only. Add/Drop dates: August 17th at 8:00am thru September 9th at 11:59pm with an additional Add/Drop period beginning October 20th at 8:00am thru October 27th at 11:59pm. After October 27th permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after November 17th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Please note: Class will meet in Sage B09 on November 29th.

    Department Consent Required (Add)