NBA 6090

Last Updated

  • Schedule of Classes - February 7, 2022 7:27PM EST
  • Course Catalog - February 7, 2022 7:14PM EST

NBA 6090
Digital Marketing

Course information provided by the Courses of Study 2021-2022.

The purpose of this class is to introduce you to fundamental concepts in digital marketing and prepare you for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. I will cover this using a mixture of case studies, lectures, and guest speakers. My hope is that you will leave this course with the skills and a plan that you could refer to when you interview for established firms or starting your technology venture. Each year I will also use an emerging digital technology as an anchor for the speakers and the assignments, such as the interaction of AI and digital marketing. 

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 17090 NBA 6090   LEC 001

  • Instruction Mode: In Person
    ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to Change Grading Option: September 23rd 11:59pm Add/Drop Dates: August 17th at 8:00am thru September 2nd at 11:59pm. After September 2nd, permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after September 23rd you will also receive a "W" on your transcript in addition to the late fees. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 17091 NBA 6090   LEC 002

  • Instruction Mode: In Person
    ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to Change Grading Option: September 23rd 11:59pm Add/Drop Dates: August 17th at 8:00am thru September 2nd at 11:59pm. After September 2nd, permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after September 23rd you will also receive a "W" on your transcript in addition to the late fees. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.

    Department Consent Required (Add)