NBA 6090

NBA 6090

Course information provided by the Courses of Study 2021-2022.

The purpose of this class is to introduce you to fundamental concepts in digital marketing and prepare you for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. I will cover this using a mixture of case studies, lectures, and guest speakers. My hope is that you will leave this course with the skills and a plan that you could refer to when you interview for established firms or starting your technology venture. Each year I will also use an emerging digital technology as an anchor for the speakers and the assignments, such as the interaction of AI and digital marketing. 

When Offered Fall.

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Syllabi: none
  •   Seven Week - First.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 17090 NBA 6090   LEC 001

  • Instruction Mode: In Person
    ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to Change Grading Option: September 23rd 11:59pm Add/Drop Dates: August 17th at 8:00am thru September 2nd at 11:59pm. After September 2nd, permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after September 23rd you will also receive a "W" on your transcript in addition to the late fees. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.

Syllabi: none
  •   Seven Week - First.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 17091 NBA 6090   LEC 002

  • Instruction Mode: In Person
    ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to Change Grading Option: September 23rd 11:59pm Add/Drop Dates: August 17th at 8:00am thru September 2nd at 11:59pm. After September 2nd, permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after September 23rd you will also receive a "W" on your transcript in addition to the late fees. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.