MGMT 6220

Last Updated

  • Schedule of Classes - February 7, 2022 7:27PM EST
  • Course Catalog - February 7, 2022 7:14PM EST

MGMT 6220
Marketing Strategy

Course information provided by the Courses of Study 2021-2022.

This course will help you build and defend a great business. A strong business leader has to make smart, strategic marketing decisions, create and present a plan to get people on board, and then execute. You will learn about all of these steps in the course, as we review a range of topics including marketing fundamentals, new business strategy, established business strategy, brand portfolio strategy, and more. In doing so, we will build on the core marketing course and other marketing classes, in addition to introducing new concepts. The material for this course will help you analyze and understand businesses, develop and gain support for your marketing strategies and ultimately deliver strong results. 

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second.  Combined with: NBA 6220

  • 1.5 Credits GradeNoAud

  • 13623 MGMT 6220   LEC 001

  •  

  • Instruction Mode: In Person
    Enrollment limited to MPS in Management students. Add/Drop Dates: August 17th at 8:00am thru September 9th at 11:59pm with an additional Add/Drop period beginning October 20th at 8:00am thru October 27th at 11:59pm. After October 27th permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after November 17th you will also receive a "W" on your transcript in addition to the late fees.

Syllabi: none

  •   Seven Week - Second.  Combined with: NBA 6220

  • 1.5 Credits GradeNoAud

  • 13658 MGMT 6220   LEC 002

  • Instruction Mode: In Person
    Enrollment limited to MPS in Management students. Add/Drop Dates: August 17th at 8:00am thru September 9th at 11:59pm with an additional Add/Drop period beginning October 20th at 8:00am thru October 27th at 11:59pm. After October 27th permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after November 17th you will also receive a "W" on your transcript in addition to the late fees.

    Department Consent Required (Add)