- Schedule of Classes - June 16, 2021 7:14PM EDT
- Course Catalog - June 16, 2021 7:15PM EDT
Course information provided by the Courses of Study 2020-2021. Courses of Study 2021-2022 is scheduled to publish by July 1.
Covers the fundamental concepts of marketing management and the techniques, analyses, and frameworks for solving marketing management problems. Students explore theories and conceptual frameworks that draw on customer, competitor, and core-capability analyses in marketing planning and implementation. Students develop decision-making capabilities in product/service development, pricing, advertising and promotions.
When Offered Fall.
Permission Note Enrollment limited to: MMH students or permission of instructor.
Satisfies Requirement Satisfies MMH core.Outcomes
- Students will analyze a management situation within a global hospitality context and defend a course of action.
Regular Academic Session.
Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
- TRTo Be Assigned
- Aug 26 - Dec 7, 2021
Instruction Mode: Planned for In Person
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