HADM 2430

HADM 2430

Course information provided by the Courses of Study 2020-2021. Courses of Study 2021-2022 is scheduled to publish by July 1.

Students develop an understanding of marketing management for hospitality and related service organizations: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, individual and group exercises, industry guest speakers, and exams.

When Offered Fall, Spring.

Permission Note Enrollment limited to: SHA students. Not open to: freshmen.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

Satisfies Requirement Satisfies Core requirement for SHA students.

Outcomes
  • PLO 1.1: Students will identify key issues and appropriately apply discipline principles to analyze hospitality marketing challenges.
  • PLO 1.2: Students will critically evaluate hospitality marketing challenges and will formulate solutions based on principles from multiple management disciplines.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 14057HADM 2430  LEC 001

    • MWTo Be Assigned
    • Aug 26 - Dec 7, 2021
    • Dev, C

  • Instruction Mode: Planned for In Person
    Enrollment limited to: SHA students. Not open to freshmen.

Enrollment Information
Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 14058HADM 2430  LEC 002

    • TRTo Be Assigned
    • Aug 26 - Dec 7, 2021
    • Chun, H

  • Instruction Mode: Planned for In Person
    Enrollment limited to: SHA students. Not open to freshmen.