COMM 6770

Attitudes and Social Judgment

Course Description

Course information provided by the Courses of Study 2021-2022.

This graduate seminar surveys classic and contemporary theory and research in the area of attitude formation and change, and the implications of those processes for how people make judgments and decisions in the social world. In addition, it provides students with practical suggestions for improving their future research on attitudes and attitude change.

When Offered Fall.

Permission Note Enrollment limited to: graduate students.

Comments Offered in odd-numbered years only.

• Identify what attitudes are and how to measure them.
• Explain the implications of attitudes for communication, persuasion, and social influence.
• Differentiate between the influence of attitudes on behavior and the influence of behavior on attitudes.
• Identify conditions under which individual differences influence attitude measurement.
• Develop surveys that can measure attitudes reliably.

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