NCC 5030

Last Updated

  • Schedule of Classes - March 3, 2021 7:15PM EST
  • Course Catalog - March 3, 2021 7:16PM EST

NCC 5030
Marketing Management

Course information provided by the Courses of Study 2020-2021.

The course is designed to introduce you to the fundamental concepts of marketing and customer-centric management that are relevant not just to marketers but to all business managers. After taking the course, you should be well prepared to formulate and communicate rigorous and practical solutions to commonly faced marketing problems across industries. This includes formulating a go-to-market strategy for a new product as well as strategies to manage existing customer relationships. A summary of the course goals is as follows:

When Offered Fall, Summer.

Permission Note Enrollment limited to: Johnson MBA first-year students.

Comments Johnson School core course. Non-Johnson students, see NCC 5530.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 2.5 Credits GradeNoAud

  • 13687 NCC 5030   LEC 001

  • Instruction Mode: Hybrid-Online and In Person
    Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person. Students who have not been notified of a seat should connect remotely until a seat is assigned. Enrollment limited to: Johnson 1st Year MBA students.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - First. 

  • 2.5 Credits GradeNoAud

  • 13688 NCC 5030   LEC 002

    • MWF Breazzano Family Ctr 221
    • Aug 31 - Sep 25, 2020

    • Bondi, T

      Nasser, S

      Stayman, D

      Woolley, K

  • Instruction Mode: Hybrid-Online and In Person
    Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person. Students who have not been notified of a seat should connect remotely until a seat is assigned. Enrollment limited to: Johnson 1st Year MBA students.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - First. 

  • 2.5 Credits GradeNoAud

  • 13689 NCC 5030   LEC 003

  • Instruction Mode: Hybrid-Online and In Person
    Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person. Students who have not been notified of a seat should connect remotely until a seat is assigned. Enrollment limited to: Johnson 1st Year MBA students.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - First. 

  • 2.5 Credits GradeNoAud

  • 13690 NCC 5030   LEC 004

  • Instruction Mode: Hybrid-Online and In Person
    Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person. Students who have not been notified of a seat should connect remotely until a seat is assigned. Enrollment limited to: Johnson 1st Year MBA students.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

    Department Consent Required (Add)