NBAY 6090

NBAY 6090

Course information provided by the Courses of Study 2020-2021.

This course introduces students to fundamental concepts in digital marketing and prepares them for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Course material will be covered with a mixture of case studies, lectures, and guest speakers.

When Offered Fall.

Permission Note Enrollment limited to: Johnson Cornell Tech students.
Prerequisites/Corequisites Prerequisite: TECH 5310.

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Enrollment Information
Syllabi: 1 available
  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 14305NBAY 6090  LEC 001

  • Instruction Mode: Online
    Taught in NYC at Cornell Tech. Please note: non-MBA students must take TECH 5310 - Business Fundamentals as a prerequisite. Non-MBA Add/Drop Deadline: Wednesday, November 4th 4:00pm

Enrollment Information
Syllabi: 1 available
  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 16885NBAY 6090  LEC 002

  • Instruction Mode: Online
    Taught in NYC at Cornell Tech. Enrollment limited to: MBA students only. All others need Instructor permission. Please note: This section is asynchronous and students will be required to watch recorded sessions. Non-MBA Add/Drop Deadline: Wednesday, November 4th 4:00pm