NBAY 6090

Last Updated

  • Schedule of Classes - March 3, 2021 7:15PM EST
  • Course Catalog - March 3, 2021 7:16PM EST

NBAY 6090
Digital Marketing

Course information provided by the Courses of Study 2020-2021.

This course introduces students to fundamental concepts in digital marketing and prepares them for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Course material will be covered with a mixture of case studies, lectures, and guest speakers.

When Offered Fall.

Permission Note Enrollment limited to: Johnson Cornell Tech students.
Prerequisites/Corequisites Prerequisite: TECH 5310.

View Enrollment Information

Syllabi:

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 14305 NBAY 6090   LEC 001

  •  

  • Instruction Mode: Online
    Taught in NYC at Cornell Tech. Please note: non-MBA students must take TECH 5310 - Business Fundamentals as a prerequisite. Non-MBA Add/Drop Deadline: Wednesday, November 4th 4:00pm

Syllabi:

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 16885 NBAY 6090   LEC 002

  •  

  • Instruction Mode: Online
    Taught in NYC at Cornell Tech. Enrollment limited to: MBA students only. All others need Instructor permission. Please note: This section is asynchronous and students will be required to watch recorded sessions. Non-MBA Add/Drop Deadline: Wednesday, November 4th 4:00pm