NBA 6682

NBA 6682

Course information provided by the Courses of Study 2020-2021.

Business leaders today constantly face crises that threaten their company's reputation. Such defining moments require effective crisis communication to mitigate negative effects, build trust with the organization's internal and external audiences and navigate through the crisis gracefully and effectively towards resolution. In this course you will learn to anticipate and appreciate the complexities and challenges of brand reputation management during a crisis and develop strategies and techniques to communicate with various constituencies, especially the media/public, employees and major stakeholders. You will apply principles of effective crisis communication management through a simulation, and will develop message maps for emergency and other crisis scenarios. Course work includes readings, case analyses, and simulations.

When Offered Fall, Spring.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits S/U NoAud

  • 13741NBA 6682  LEC 001

  • Instruction Mode: Hybrid-Online and In Person
    Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person. Students who have not been notified of a seat should connect remotely until a seat is assigned. Enrollment limited to: Johnson and Graduate students. Please note: Attendance at first class is required. Maximum of two absences allowed. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

Enrollment Information
Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits S/U NoAud

  • 21530NBA 6682  LEC 005

    • WOnline Meeting
    • Sep 2 - Oct 20, 2020
    • Karamanis, T

  • Instruction Mode: Online
    Enrollment limited to: Johnson and Graduate students. Please note: Attendance at first class is required. Maximum of two absences allowed. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.

Enrollment Information
Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 13918NBA 6682  LEC 002

  • Instruction Mode: Hybrid-Online and In Person
    Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person. Students who have not been notified of a seat should connect remotely until a seat is assigned. Enrollment limited to: Johnson and Graduate students. Please note: Attendance at first class is required. Maximum of two absences allowed. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

Enrollment Information
Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 21531NBA 6682  LEC 006

    • WOnline Meeting
    • Oct 21 - Dec 11, 2020
    • Karamanis, T

  • Instruction Mode: Online
    Enrollment limited to: Johnson and Graduate students. Please note: Attendance at first class is required. Maximum of two absences allowed. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.