NBA 6390

NBA 6390

Course information provided by the Courses of Study 2020-2021.

Deals with the use of data to make marketing decisions. Introduces concepts, methods, and applications of analytics to address marketing questions. Three broad areas are covered: Digital Advertising Analytics, Demand Analytics, and Customer Analytics. Unlike marketing courses that focus on conceptual material, this course provides skills to translate conceptual understanding into specific operational plans, ­a skill in increasing demand in organizations today. Throughout the course, emphasis is placed on return on investment in marketing spending. The course is particularly valuable to students planning careers in management consulting, marketing, and market research. It is designed for students who have some background in quantitative methods and have a willingness to deal with mathematical concepts. Knowledge of Excel and regression analysis is required.

When Offered Fall.

Comments Students should have a knowledge of regression analysis and comfort with using Excel.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 13837NBA 6390  LEC 001

  • Instruction Mode: Hybrid-Online and In Person
    Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person. Students who have not been notified of a seat should connect remotely until a seat is assigned. Enrollment limited to: Johnson and Graduate students. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

Enrollment Information
Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 13838NBA 6390  LEC 002

  • Instruction Mode: Hybrid-Online and In Person
    Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person. Students who have not been notified of a seat should connect remotely until a seat is assigned. Enrollment limited to: Johnson and Graduate students. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

Enrollment Information
Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 13962NBA 6390  LEC 003

  • Instruction Mode: Hybrid-Online and In Person
    Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person. Students who have not been notified of a seat should connect remotely until a seat is assigned. Enrollment limited to: Johnson and Graduate students. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

Enrollment Information
Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 21191NBA 6390  LEC 004

    • TROnline Meeting
    • Oct 21 - Dec 11, 2020
    • Gupta, S

  • Instruction Mode: Online
    Enrollment limited to: Johnson and Graduate students. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.

Enrollment Information
Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 21192NBA 6390  LEC 005

    • TROnline Meeting
    • Oct 21 - Dec 11, 2020
    • Gupta, S

  • Instruction Mode: Online
    Enrollment limited to: Johnson and Graduate students. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.

Enrollment Information
Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 21193NBA 6390  LEC 006

    • TROnline Meeting
    • Oct 21 - Dec 11, 2020
    • Gupta, S

  • Instruction Mode: Online
    Enrollment limited to: Johnson and Graduate students. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.