NBA 6290

Last Updated

  • Schedule of Classes - March 3, 2021 7:15PM EST
  • Course Catalog - March 3, 2021 7:16PM EST

NBA 6290
Special Topics in Marketing

Course information provided by the Courses of Study 2020-2021.

This course focuses on emerging and underappreciated topics such as entrepreneurial marketing, technology-enabled marketing structures, private brands, and branding of not-for-profits. Specific topics vary from year to year, in accord with its raison d'etre. Each topic is led by an industry guest speaker. Students are required to read related material before each class meeting and to analyze a current case provided by the speaker. Students, working in teams, present their case analysis in class and receive feedback from the speaker. Some students are also required to submit an individual term paper. The class is graded pass-fail only, with a pass requiring full attendance at a minimum of five of the six class meetings with speakers.

When Offered Fall.

Prerequisites/Corequisites Prerequisite: NCC 5030.

View Enrollment Information

Syllabi:

  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 13862 NBA 6290   LEC 001

  •  

  • Instruction Mode: Hybrid-Online and In Person
    Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person. Students who have not been notified of a seat should connect remotely until a seat is assigned. Enrollment limited to: Johnson and Graduate students. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

Syllabi:

  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 21215 NBA 6290   LEC 002

  •  
    • T Online Meeting
    • Oct 21 - Dec 11, 2020

    • Hooker, D

  • Instruction Mode: Online
    Enrollment limited to: Johnson and Graduate students. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.