NBA 5180

NBA 5180

Course information provided by the Courses of Study 2020-2021.

This course introduces students to a design toolkit and mindset for creative problem solving. Embraced by major consulting firms, large corporations, tech start-ups and NGOs, design has rapidly emerged as an innovation driver. The design mindset enables a shift from a 20th century, market-based perspective to a more sustainable, human-centered approach to meet this century's systemic challenges. The course will introduce you to design strategy and provide you with the tools to apply it in a variety of settings, appropriate to careers in consulting, marketing, HR, new product development, financial services, digital tech, entrepreneurship and social innovation. Topics covered include: opportunity finding and innovation; the design thinking cycle of inspiration-interpretation-ideation-implementation; and visual communication. Students will learn to apply design strategies to their work to make it more integrated and collaborative. This course will require openness to new ways of (divergent) thinking.

When Offered Fall, Spring.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 13754NBA 5180  LEC 001

  • Instruction Mode: Hybrid-Online and In Person
    Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person. Students who have not been notified of a seat should connect remotely until a seat is assigned. Enrollment limited to: Johnson and Graduate students There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits. Attendance at first class is required.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

Enrollment Information
Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 21226NBA 5180  LEC 002

    • ROnline Meeting
    • Sep 2 - Oct 20, 2020
    • Kubanek, S

  • Instruction Mode: Online
    Enrollment limited to: Johnson and Graduate students There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits. Attendance at first class is required.