HADM 7430

Marketing Management for Services

Course Description

Course information provided by the Courses of Study 2020-2021.

Covers the fundamental concepts of marketing management and the techniques, analyses, and frameworks for solving marketing management problems. Students explore theories and conceptual frameworks that draw on customer, competitor, and core-capability analyses in marketing planning and implementation. Students develop decision-making capabilities in product/service development, pricing, advertising and promotions.

When Offered Fall.

Permission Note Enrollment limited to: MMH students or permission of instructor.

Satisfies Requirement Satisfies MMH core.

• Students will analyze a management situation within a global hospitality context and defend a course of action.

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