HADM 2430

Marketing Management for Services

Course Description

Course information provided by the Courses of Study 2020-2021.

Students develop an understanding of marketing management for hospitality and related service organizations: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, individual and group exercises, industry guest speakers, and exams.

When Offered Fall, Spring.

Permission Note Enrollment limited to: SHA students. Not open to: freshmen.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

Satisfies Requirement Satisfies Core requirement for SHA students.

• PLO 1.1: Students will identify key issues and appropriately apply discipline principles to analyze hospitality marketing challenges.
• PLO 1.2: Students will critically evaluate hospitality marketing challenges and will formulate solutions based on principles from multiple management disciplines.

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