FSAD 2310

Fashion Product Management

Course Description

Course information provided by the 2020-2021 Catalog.

This course is an overview of the fashion supply chain with emphasis on the U.S. apparel industry. Students will learn key concepts for managing the development, marketing, and distribution of fashion products including consumer behavior, trend forecasting, brand management, merchandise planning, and multi-channel distribution.

Permission Note Enrollment preference given to: FSAD majors and Fashion Studies minors.

Outcomes

• Describe the interaction between producers, retailers, and consumers in the apparel supply chain.
• Evaluate the current status of the U.S. apparel industry and identify key areas of transition.
• Formulate marketing, merchandising, and costing strategies for fashion products.

When Offered Fall.

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