AEM 4435

Last Updated

  • Schedule of Classes - March 3, 2021 7:15PM EST
  • Course Catalog - March 3, 2021 7:16PM EST

AEM 4435
Data Driven Marketing

Course information provided by the Courses of Study 2020-2021.

This course deals with the use of data to make marketing decisions. It introduces concepts, methods, and applications of analytics to products, markets, and marketing actions. Unlike marketing courses that focus on conceptual material, this course will provide skills to translate conceptual understanding into specific operational plans – a skill in increasing demand in organizations today.

When Offered Fall (weeks 8-14).

Prerequisites/Corequisites Prerequisite: AEM 2100, AEM 2420, AEM 2010, or equivalent.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will not receive credit for both AEM 4435 and NBA 6390.

Outcomes
  • Develop appreciation for the value of evidence-based decision making in marketing.
  • Use the vocabulary of marketing analytics.
  • Develop and apply common analytical tools in marketing.
  • Utilize the findings from analytical models to improve marketing decisions in business situations.

View Enrollment Information

Syllabi:

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 13963 AEM 4435   LEC 001

  •  
    • MW Online Meeting
    • Oct 21 - Dec 16, 2020

    • Gupta, S

  • Instruction Mode: Online
    Prerequisites: AEM 2100, AEM 2420 and AEM 2010; or equivalents.