- Schedule of Classes - August 19, 2019 7:14PM EDT
- Course Catalog - August 19, 2019 7:15PM EDT
Course information provided by the Courses of Study 2019-2020.
This sequence of two half-semester courses is designed to introduce students to the key questions and quantitative models and estimation methods commonly used in marketing. Specifically, the course has two main objectives: (1) to acquaint students with research questions, state-of-the-art modeling approaches and key findings, and (2) to enable students to build quantitative models to address research questions. All topics covered in the courses are empirical in nature. Class will be a combination of lectures and discussion of assigned articles.
When Offered Fall, Spring.
Seven Week - First.
Credits and Grading Basis
1.5 Credits GradeNoAud(Letter grades only (no audit))
Topic: Choice Modeling and Diffusion
Class Number & Section Details
- TSage Graduate Hall 127
- Aug 29 - Oct 18, 2019
Non-Johnson Students ONLY: August 20th at 8:00am thru September 5th at 4:00pm. Non-Johnson Students: September 2nd at 8:00am thru September 5th at 4:00pm. You may add or drop a first-half class after September 5th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after September 26th you will also receive a "W" on your transcript in addition to the late fees. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.
Or send this URL: