NRE 5220

NRE 5220

Course information provided by the Courses of Study 2018-2019. Courses of Study 2019-2020 is scheduled to publish mid-June.

This seminar will discuss in-depth various quantitative/analytical models in marketing.  Planned modules are 1) Models of Product Bundling (Bundle and Multi-category Choices), 2) Dynamic Customer Models, 3) Machine Learning. We will devote about 2 weeks for each module and draw material primarily from recently published articles from such journals as Marketing Science, Management Science, and Journal of Marketing Research and working papers. Directions for future research will be identified in the topics covered. Seminar Format: There will be some student-led presentations developed under the direction of the instructor. There will be three readings (articles or working papers) each week.  The discussion will cover productive directions of future research on the topic and some ways of conducting such future research.

When Offered Spring.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • Topic: Choice Modeling and Diffusion

  • 16369NRE 5220  LEC 001

    • TBA
    • Aug 29 - Oct 18, 2019
    • Gupta, S

  • Non-Johnson Students ONLY: August 20th at 8:00am thru September 5th at 4:00pm. Non-Johnson Students: September 2nd at 8:00am thru September 5th at 4:00pm. You may add or drop a first-half class after September 5th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after September 26th you will also receive a "W" on your transcript in addition to the late fees. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.