NRE 5150

Last Updated

  • Schedule of Classes - January 8, 2020 7:14PM EST
  • Course Catalog - January 8, 2020 7:15PM EST

NRE 5150
Doctoral Seminar in Behavioral Marketing

Course information provided by the Courses of Study 2019-2020.

This seminar focuses on decision making, judgment and related topics. Most of the selection and priority of these topics is guided by the interest (and votes) of participants. Topics may include: affect in decision making, attention (allocation and focus), coherence/consistency of beliefs, fluency, goals, individual differences, information distortion, theories of learning, memory, methods, neuroscience, non-conscious processes, self-control-regulatory focus-ego depletion, and System 1 versus System 2. Students taking this course for credit are expected (a) to lead the discussions for several of the weekly topics, including the selection of the articles assigned as readings and the development of study questions and (b) to prepare a final paper that is presented in preliminary oral form during one of the last class meetings. The paper can review a body of literature, present a new theory or framework, or report an original experiment (or only a proposal for an experiment).

When Offered Fall, Spring.

Permission Note Enrollment limited to: Graduate students.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • Topic: Cognitive Perspectives

  • 15973 NRE 5150   LEC 001

  • Non Johnson Grad Students Only: Non-Johnson Students ONLY: August 20th at 8:00am thru September 5th at 4:00pm. Non-Johnson Students: September 2nd at 8:00am thru September 5th at 4:00pm. You may add or drop a first-half class after September 5th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after September 26th you will also receive a "W" on your transcript in addition to the late fees. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.

    Department Consent Required (Add)