- Schedule of Classes - July 21, 2019 7:14PM EDT
- Course Catalog - July 21, 2019 7:15PM EDT
Course information provided by the Courses of Study 2019-2020.
This course introduces students to fundamental concepts in digital marketing and prepares them for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Course material will be covered with a mixture of case studies, lectures, and guest speakers.
When Offered Fall.
Permission Note Enrollment limited to: Johnson Cornell Tech students.
Prerequisites/Corequisites Prerequisite: TECH 5310.
Regular Academic Session.
Credits and Grading Basis
1.5 Credits GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
Taught in NYC. Enrollment limited to Cornell Tech students. Prerequisite: TECH 5310 - Business Fundamentals for NON-MBA students.
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