NBAY 6090

NBAY 6090

Course information provided by the Courses of Study 2019-2020.

This course introduces students to fundamental concepts in digital marketing and prepares them for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Course material will be covered with a mixture of case studies, lectures, and guest speakers.

When Offered Fall.

Permission Note Enrollment limited to: Johnson Cornell Tech students.
Prerequisites/Corequisites Prerequisite: TECH 5310.

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Enrollment Information
Syllabi: none
  •   Regular Academic Session. 

  • 1.5 Credits GradeNoAud

  • 15687NBAY 6090  LEC 001

  • Taught in NYC. Enrollment limited to Cornell Tech students. Prerequisite: TECH 5310 - Business Fundamentals for NON-MBA students.