NBAY 6090

Last Updated

  • Schedule of Classes - January 8, 2020 7:14PM EST
  • Course Catalog - January 8, 2020 7:15PM EST

NBAY 6090
Digital Marketing

Course information provided by the 2019-2020 Catalog.

This course introduces students to fundamental concepts in digital marketing and prepares them for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Course material will be covered with a mixture of case studies, lectures, and guest speakers.


Prerequisites/Corequisites Prerequisite: TECH 5310.

Permission Note Enrollment limited to: Johnson Cornell Tech students.

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 1.5 Credits GradeNoAud

  • 15687 NBAY 6090   LEC 001

  • Instruction Mode: In Person

    Taught in NYC. Enrollment limited to Cornell Tech students. Prerequisite: TECH 5310 - Business Fundamentals for NON-MBA students. The deadline to drop this class is before the class meeting on September 11, 2019. Failure to drop the course prior to that date will result in a "W" for the course.

    Department Consent Required (Add)