NBA 6260

NBA 6260

Course information provided by the Courses of Study 2019-2020.

How do you grab people's attention, increase someone's motivation, or boost customer satisfaction? Drawing on psychology, marketing, and economics, this course provides future managers, analysts, consultants, and advisors with strategic insights for influencing customer behavior within and outside of traditional marketing problems.  By the end of this seven-week course, students will be able to (1) analyze theoretical and empirical findings on consumer behavior and (2) apply these insights to provide novel recommendations for how companies can change customer behavior. Along the way, students will be challenged to think differently about how people arrive at the judgments and choices they do, and how these choices ultimately affect their well-being. Students will also be able to assess themselves as a target of influence from marketers and media, gaining insights into their own decisions and behavior. The premise of the course is that understanding consumer psychology has powerful business and personal implications.

When Offered Fall.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Regular Academic Session. 

  • 1.5 Credits S/U NoAud

  • 14962NBA 6260  LEC 001

  • Johnson, Graduate and UG Seniors Students Only. Add/Drop dates: Johnson Students – August 20th at 8:00am thru September 12th at 4:00pm or prior to first class if class is held before these dates. Students may attend first class, but must drop BEFORE the 2nd class meeting to avoid penalties. Send email to gm-registrar@cornell.edu before the 2nd meeting date to request the drop. There is a late fee of $100.00 for each add or drop transaction after the 2nd class meeting date. You will also receive a "W" on your transcript in addition to the late fees after the 2nd class meeting date. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows.

Enrollment Information
Syllabi: none
  •   Regular Academic Session. 

  • 1.5 Credits S/U NoAud

  • 14982NBA 6260  LEC 002

  • Johnson, Graduate and UG Seniors Students Only. Add/Drop dates: Johnson Students – August 20th at 8:00am thru September 12th at 4:00pm or prior to first class if class is held before these dates. Students may attend first class, but must drop BEFORE the 2nd class meeting to avoid penalties. Send email to gm-registrar@cornell.edu before the 2nd meeting date to request the drop. There is a late fee of $100.00 for each add or drop transaction after the 2nd class meeting date. You will also receive a "W" on your transcript in addition to the late fees after the 2nd class meeting date. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows.