NBA 5180

NBA 5180

Course information provided by the Courses of Study 2019-2020.

This course introduces students to a design toolkit and mindset for creative problem solving. Embraced by major consulting firms, large corporations, tech start-ups and NGOs, design has rapidly emerged as an innovation driver. The design mindset enables a shift from a 20th century, market-based perspective to a more sustainable, human-centered approach to meet this century's systemic challenges. The course will introduce you to design strategy and provide you with the tools to apply it in a variety of settings, appropriate to careers in consulting, marketing, HR, new product development, financial services, digital tech, entrepreneurship and social innovation. Topics covered include: opportunity finding and innovation; the design thinking cycle of inspiration-interpretation-ideation-implementation; and visual communication. Students will learn to apply design strategies to their work to make it more integrated and collaborative. This course will require openness to new ways of (divergent) thinking.

When Offered Fall, Spring.

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Enrollment Information
Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 14884NBA 5180  LEC 001

  • ** ATTENDANCE AT FIRST CLASS IS REQUIRED ** Add/Drop Dates: Johnson Students – August 20th at 8:00am thru September 5th at 4:00pm. Non-Johnson Students: September 2nd at 8:00am thru September 5th at 4:00pm. You may add or drop a first-half class after September 5th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after September 26th you will also receive a "W" on your transcript in addition to the late fees. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows.