HADM 6430

Last Updated

  • Schedule of Classes - January 8, 2020 7:14PM EST
  • Course Catalog - January 8, 2020 7:15PM EST

HADM 6430
Wine Marketing

Course information provided by the 2019-2020 Catalog.

Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.


Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104.

Fees Field trip fee: $30.

When Offered Spring.

Comments Undergraduate students should enroll HADM 4430.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 4430

  • 3 Credits GradeNoAud

  • 16982 HADM 6430   LEC 001

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  • Instruction Mode: In Person

    Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104. Required field trip cost: $30.