HADM 4385

The Business of Coffee: From Farm to Cup

Course Description

Course information provided by the Courses of Study 2019-2020.

This course considers coffee value chains. You will analyze various features of the value chain using Operations Management and Marketing tools. You will consider emerging topics in hospitality such as social sustainability, triple bottom line, and consumption as a driver of economic development. This course has a coffee tasting component.

When Offered Fall.

Prerequisites/Corequisites Prerequisite: HADM 1350.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will not receive credit for both HADM 4385 and HADM 4350 or HADM 6350.

Satisfies Requirement Satisifies HADM or Free Electives for SHA students.

Comments Graduate students should enroll in HADM 6385.

• An understanding of coffee value chains from production to consumption, including: Major growing regions, coffee commodity markets, coffee wholesalers, coffee retailers, and consumer behavior.
• An understanding of the social and developmental benefits (and costs) associated with coffee production around the world.
• An understanding of the environment impacts of coffee production and consumption within and outside of the USA.
• An understanding of the issues surrounding fair trade certification, child labor, social sustainability, and triple bottom line.
• A high level understanding of coffee harvesting and processing (roasting) procedures, and their impact on the final product - to be augmented with coffee tasting.

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