FSAD 2310

FSAD 2310

Course information provided by the Courses of Study 2019-2020.

This course is an overview of the fashion supply chain with emphasis on the U.S. apparel industry. Students will learn key concepts for managing the development, marketing, and distribution of fashion products including consumer behavior, trend forecasting, brand management, merchandise planning, and multi-channel distribution.

When Offered Fall.

Permission Note Enrollment limited to: 40 students. Enrollment preference given to: FSAD majors and Fashion Studies minors.

Outcomes
  • Describe the interaction between producers, retailers, and consumers in the apparel supply chain.
  • Evaluate the current status of the U.S. apparel industry and identify key areas of transition.
  • Formulate marketing, merchandising, and costing strategies for fashion products.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits Graded

  • 13613FSAD 2310  LEC 001