NBAY 6090

Last Updated

  • Schedule of Classes - January 31, 2019 7:14PM EST
  • Course Catalog - January 31, 2019 7:15PM EST

NBAY 6090
Digital Marketing

Course information provided by the Courses of Study 2018-2019.

This course introduces students to fundamental concepts in digital marketing and prepares them for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Course material will be covered with a mixture of case studies, lectures, and guest speakers.

When Offered Fall.

Permission Note Enrollment limited to: Cornell Tech students.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 1.5 Credits GradeNoAud

  • 15750 NBAY 6090   LEC 001

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  • PREREQUISITE - NBAY 5500 - Business Fundamentals for NON-MBA students Taught in NYC. Enrollment limited to: Cornell Tech students.