NBA 6390

NBA 6390

Course information provided by the Courses of Study 2018-2019.

Deals with the use of data to make marketing decisions. Introduces concepts, methods, and applications of analytics to address marketing questions. Three broad areas are covered: Digital Advertising Analytics, Demand Analytics, and Customer Analytics. Unlike marketing courses that focus on conceptual material, this course provides skills to translate conceptual understanding into specific operational plans, ­a skill in increasing demand in organizations today. The course is particularly valuable to students planning careers in management consulting, marketing, and market research. It is designed for students who have some background in quantitative methods and have a willingness to deal with mathematical concepts.

When Offered Fall.

Prerequisites/Corequisites Prerequisite: knowledge of regression analysis and comfort with using Excel.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 15008NBA 6390  LEC 001

  • **Johnson and Grad Students Only** UG Seniors may enroll by permission of instructor only. Add/Drop Dates: Johnson Students – August 14th at 8:00am thru September 6th at 4:00pm. Non-Johnson Students: September 3rd at 8:00am thru September 6th at 4:00pm. You may add or drop a first-half class after September 6th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after September 20th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows.

Enrollment Information
Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 15018NBA 6390  LEC 002

  • **Johnson and Grad Students Only** UG Seniors may enroll by permission of instructor only. Add/Drop Dates: Johnson Students – August 14th at 8:00am thru September 6th at 4:00pm. Non-Johnson Students: September 3rd at 8:00am thru September 6th at 4:00pm. You may add or drop a first-half class after September 6th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after September 20th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows.