NBA 6260

Last Updated

  • Schedule of Classes - January 31, 2019 7:14PM EST
  • Course Catalog - January 31, 2019 7:15PM EST

NBA 6260
Consumer Behavior

Course information provided by the Courses of Study 2018-2019.

How do you grab people's attention, increase someone's motivation, or boost customer satisfaction? Drawing on psychology, marketing, and economics, this course provides future managers, analysts, consultants, and advisors with strategic insights for influencing customer behavior within and outside of traditional marketing problems.  By the end of this seven-week course, students will be able to (1) analyze theoretical and empirical findings on consumer behavior and (2) apply these insights to provide novel recommendations for how companies can change customer behavior. Along the way, students will be challenged to think differently about how people arrive at the judgments and choices they do, and how these choices ultimately affect their well-being. Students will also be able to assess themselves as a target of influence from marketers and media, gaining insights into their own decisions and behavior. The premise of the course is that understanding consumer psychology has powerful business and personal implications.

When Offered Fall.

View Enrollment Information

Syllabi:

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 15023 NBA 6260   LEC 001

  • **Johnson, Graduate and UG Seniors Students Only** Add/Drop Dates: Johnson Students August 14th at 8:00am thru September 6th at 4:00pm with an additional Add/Drop period beginning October 15th at 8:00am thru October 22nd at 4:00pm. Non-Johnson Students: October 19th at 8:00am thru October 22nd 4:00pm. You may add or drop a second-half class after October 22nd with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after November 12th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

    Department Consent Required (Add)

Syllabi:

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 15059 NBA 6260   LEC 002

  • **Johnson, Graduate and UG Seniors Students Only** Add/Drop Dates: Johnson Students August 14th at 8:00am thru September 6th at 4:00pm with an additional Add/Drop period beginning October 15th at 8:00am thru October 22nd at 4:00pm. Non-Johnson Students: October 19th at 8:00am thru October 22nd 4:00pm. You may add or drop a second-half class after October 22nd with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after November 12th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

    Department Consent Required (Add)