NBA 6220

NBA 6220

Course information provided by the Courses of Study 2018-2019.

This course will help you build and defend a great business. A strong business leader has to make smart, strategic marketing decisions, create and present a plan to get people on board, and then execute. You will learn about all of these steps in the course, as we review a range of topics including marketing fundamentals, new business strategy, established business strategy, brand portfolio strategy, and more. In doing so, we will build on the core marketing course and other marketing classes, in addition to introducing new concepts. The material for this course will help you analyze and understand businesses, develop and gain support for your marketing strategies and ultimately deliver strong results. 

When Offered Fall.

Prerequisites/Corequisites Prerequisite: NCC 5030.

View Enrollment Information

Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 18102 NBA 6220   LEC 001

  • Add/Drop Dates: Johnson Students August 14th at 8:00am thru September 6th at 4:00pm with an additional Add/Drop period beginning October 15th at 8:00am thru October 22nd at 4:00pm. Non-Johnson Students: October 19th at 8:00am thru October 22nd 4:00pm. You may add or drop a second-half class after October 22nd with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after November 12th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 18103 NBA 6220   LEC 002

  • Add/Drop Dates: Johnson Students August 14th at 8:00am thru September 6th at 4:00pm with an additional Add/Drop period beginning October 15th at 8:00am thru October 22nd at 4:00pm. Non-Johnson Students: October 19th at 8:00am thru October 22nd 4:00pm. You may add or drop a second-half class after October 22nd with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after November 12th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.