HADM 6470

Last Updated

  • Schedule of Classes - January 31, 2019 7:14PM EST
  • Course Catalog - January 31, 2019 7:15PM EST

HADM 6470
Consumer Behavior

Course information provided by the Courses of Study 2018-2019.

Helps students become better at understanding, predicting, and influencing consumer behavior. Topics include motivation, perception, learning, decision making, attitudes, persuasion, compliance, geodemographics, and psychographics. The practical implications of psychological principles are emphasized. Specific applications involve such areas as guest frequency programs, menu design, promotional strategy, personal selling, sales and marketing planning, and marketing research. Class time is used for discussions and application exercises as well as for the presentation of relevant information.

When Offered Fall, Spring.

Permission Note Enrollment limited to: 25 graduate students.

Comments Co-meets with HADM 3470.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 3470

  • 3 Credits Opt NoAud

  • 15890 HADM 6470   LEC 001

  • Prerequisite: Graduate students only; prior marketing course. Ugrad students must enroll in HADM 3470.

    Instructor Consent Required (Add)

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 3470

  • 3 Credits Opt NoAud

  • 15947 HADM 6470   LEC 002

  • Prerequisite: Graduate students only; prior marketing course. Ugrad students must enroll in HADM 3470.

    Instructor Consent Required (Add)