HADM 4480

Last Updated

  • Schedule of Classes - January 31, 2019 7:14PM EST
  • Course Catalog - January 31, 2019 7:15PM EST

HADM 4480
Brand Management

Course information provided by the Courses of Study 2018-2019.

Brands have become the central organizing principle of most hospitality organizations, guiding every decision and every action. This course addresses important brand management decisions faced by hospitality firms. Combining the latest in thought leadership on this topic with practical exercises, case studies, and guest speakers you will learn how to manage a brand for increased customer engagement, market advantage and profitability. We will cover key elements of brand management via presentations on key concepts, reading and discussing seminal brand management research, insights from guest speakers, and discussing hospitality brand case studies. Learning is assessed via in-class contributions, analysis of cases, and a final research paper.

When Offered Fall.

Comments Co-meets with HADM 6480.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 6480

  • 3 Credits Opt NoAud

  • 15917 HADM 4480   LEC 001

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  • Graduate students must enroll in HADM 6480. Enrollment for this course is first come first served. There is no waitlist. If the course is full, the only way you can enroll is if someone drops. Do not contact the instructor or administrative assistant about enrollment.