COMM 2820

COMM 2820

Course information provided by the Courses of Study 2018-2019.

Covers social scientific methods to solve communication research problems empirically. Topics include basic principles of social scientific research, random sampling, questionnaire design, experimental research design, focus group techniques, content analysis, and basic descriptive and inferential statistics. Students also learn basic data manipulation, presentation, and analysis techniques using SPSS and EXCEL.

When Offered Fall.

Permission Note Enrollment limited to: sophomore standing or higher.

Distribution Category (SBA-AG)

Outcomes
  • Have an appreciation for how we do research in the field of communication and why it is important to understand research methods
  • Utilize a variety of communication databases to identify scholarly research related to a research topic of interest
  • Understand key concepts and vocabulary used to describe various research paradigms and designs
  • Analyze the strengths and weaknesses of communication research designs that utilize in-depth interviews, content analysis, surveys and experiments
  • Apply knowledge and skills learned about content analysis to design a codebook to analyze newspaper coverage
  • Apply knowledge and skills learned about surveys to design an original questionnaire about media use and a sampling strategy
  • Analyze numerical data using descriptive andinferential statistics in EXCEL and SPSS
  • Convey statistical information through graphs, charts and figures using EXCEL and SPSS

View Enrollment Information

Enrollment Information
Syllabi: 1 available
  •   Regular Academic Session. 

  • 3 Credits Graded

  •  3368COMM 2820  LEC 001

  • Prerequisite: sophomore standing or higher.