AEM 4580

AEM 4580

Course information provided by the Courses of Study 2018-2019.

An exploration of both opportunities and pitfalls of sustainable business using tools from both psychology and economics that are combined in the field of behavioral economics. The course will address the following questions: In a regulatory economy, with complex environmental law and technology, how can managers prevent costly environmental penalties, damage to the company reputation, and lawsuits? When if, and how can firms make money by going green? Can firms save money by reducing pollution? Will consumers pay for green? What business strategies have resulted in success and what strategies in failure? For example, has consumer suspicion of "green-washing" backfired on companies selling green? Answering these questions requires knowledge of law, economics, and psychology. Graduate students will be assigned additional reading and prepare two papers.

When Offered Fall.

Permission Note Enrollment limited to: juniors and seniors.
Prerequisites/Corequisites Prerequisite: AEM 2500.

Course Attribute (CU-SBY)

Comments Co-meets with AEM 6580.

View Enrollment Information

Syllabi:
  •   Regular Academic Session.  Combined with: AEM 6580

  • 3 Credits Graded

  • 15632 AEM 4580   LEC 001

  • Prerequisite: AEM 2500.