AEM 2400

AEM 2400

Course information provided by the Courses of Study 2018-2019.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.

When Offered Fall, Winter, Summer.

Permission Note Enrollment limited to: non-Dyson majors with sophomore standing or higher.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

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Enrollment Information
Syllabi: 1 available
  •   Regular Academic Session. 

  • 3 Credits Stdnt Opt

  • 15994AEM 2400  LEC 001

  • Non-Dyson majors only. Must have Sophomore standing or higher. Freshmen will be dropped.