- Schedule of Classes - January 7, 2018 7:14PM EST
- Course Catalog - January 7, 2018 7:15PM EST
Course information provided by the Courses of Study 2017-2018.
This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles. A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.
When Offered Fall, spring.
Comments Non-Johnson School students only. Similar in content to M.B.A. core course NCC 5030.
Regular Academic Session.
Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
- TR Breazzano Family Ctr 221
***Non-Johnson Grad, UG Srs/Jrs*** Non-Johnson Students ONLY: August 15th at 8:00am thru September 5th at 4:00pm. You may add or drop a full semester class after September 5th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after October 17th you will also receive a "W" on your transcript in addition to the late fees.
Disabled for this roster.