NBA 6682

NBA 6682

Course information provided by the Courses of Study 2017-2018.

Business leaders today constantly face crises that threaten their company's reputation. Such defining moments require effective crisis communication to mitigate negative effects, build trust with the organization's internal and external audiences and navigate through the crisis gracefully and effectively towards resolution. In this course you will learn to anticipate and appreciate the complexities and challenges of brand reputation management during a crisis and develop strategies and techniques to communicate with various constituencies, especially the media/public, employees and major stakeholders. You will apply principles of effective crisis communication management through a simulation, and will develop message maps for emergency and other crisis scenarios. Course work includes readings, case analyses, and simulations.

When Offered Fall, spring.

View Enrollment Information

Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 15718 NBA 6682   LEC 001

  • * Must Attend First Class* ******MAXIMUM TWO ABSENCES ALLOWED****** Open to Johnson and Grad Students Only Add/Drop Dates: Johnson Students August 15th at 8:00am thru September 5th at 4:00pm with an additional Add/Drop period beginning October 11th at 8:00am thru October 17th at 4:00pm. Non-Johnson Students: October 14th at 8:00am thru October 17th 4:00pm. You may add or drop a second-half class after October 17th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after November 6th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.