NBA 6570

NBA 6570

Course information provided by the Courses of Study 2017-2018.

This course on entrepreneurial marketing covers marketing management and strategy concepts and frameworks oriented toward startup companies. Topics include: role of innovation and entrepreneurship in an economy, identifying and evaluating new business opportunities, estimating demand for a new business idea, market sizing and segmentation, monetization (or pricing), managing customers and marketing plans for launch, evaluation, and adaptation. The topics will be covered via lectures and cases. The term-long team project in this course enable student teams to prepare a launch marketing plan for a start-up company of their choice, applying the tools and frameworks discussed.

When Offered Fall.

View Enrollment Information

Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 17366 NBA 6570   LEC 001

  • Add/Drop Dates: Johnson Students August 15th at 8:00am thru September 5th at 4:00pm with an additional Add/Drop period beginning October 11th at 8:00am thru October 17th at 4:00pm. Non-Johnson Students: October 14th at 8:00am thru October 17th 4:00pm. You may add or drop a second-half class after October 17th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after November 6th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.