NBA 6260

Last Updated

  • Schedule of Classes - January 7, 2018 7:14PM EST
  • Course Catalog - January 7, 2018 7:15PM EST

NBA 6260
Consumer Behavior

Course information provided by the Courses of Study 2017-2018.

The objective of this course is to inform future managers, analysts, consultants, and advisors of the psychological processes underlying consumer behavior, with an emphasis on applying these insights to marketing and business strategies. Consumer psychology has an impact on every facet of marketing strategy, and understanding it will help students develop strategic consumer insights aimed at better meeting people's needs. Through a mix of lectures, readings, and discussions, this course will unpack how consumers arrive at the judgments and choices they do. This course takes a broad psychological perspective, highlighting novel insights for grabbing attention, shaping behavior, and persuading people within and outside the context of traditional marketing. It will also help students to better understand themselves as a target of influence. The premise of the course is that understanding consumer psychology has powerful business and personal implications.

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 15692 NBA 6260   LEC 001

  • **Johnson and Graduate Students Only** Add/Drop Dates: Johnson Students August 15th at 8:00am thru September 5th at 4:00pm with an additional Add/Drop period beginning October 11th at 8:00am thru October 17th at 4:00pm. Non-Johnson Students: October 14th at 8:00am thru October 17th 4:00pm. You may add or drop a second-half class after October 17th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after November 6th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 16775 NBA 6260   LEC 002

  • **Johnson and Graduate Students Only** Add/Drop Dates: Johnson Students August 15th at 8:00am thru September 5th at 4:00pm with an additional Add/Drop period beginning October 11th at 8:00am thru October 17th at 4:00pm. Non-Johnson Students: October 14th at 8:00am thru October 17th 4:00pm. You may add or drop a second-half class after October 17th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after November 6th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

    Department Consent Required (Add)