AEM 4420

Course information provided by the Courses of Study 2017-2018.

Provides a framework for examining the effectiveness of marketing strategies in economies in transition and identifying the challenges and opportunities for firms in low-income economies to access industrial markets. Appraises the risk of entering markets in low-income economies and assesses the political, legal, cultural, and economic forces. Analyzes and discusses case studies of companies.

When Offered Fall.

Permission Note Enrollment limited to: seniors and graduate students.
Prerequisites/Corequisites Prerequisite: AEM 2400 and PAM 2000 or ECON 3030 or AEM 2600/AEM 2601.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Choose one lecture and one discussion.

  • 3 Credits Graded

  •  1022AEM 4420  LEC 001

  • Prerequisite: AEM 2400, and PAM 2000, or ECON 3030 or AEM 2600/2601. Enrollment limited to: seniors or graduate students. Email Laura Hufnagel (ljh255) if you'd like to enroll. Preference given to AEM Majors.

  •  3462AEM 4420  DIS 201

  •  3463AEM 4420  DIS 202

  •  3464AEM 4420  DIS 203