AEM 2400

Course information provided by the Courses of Study 2017-2018.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.

When Offered Fall, summer.

Permission Note Enrollment limited to: non-AEM majors with sophomore standing or higher.
Forbidden Overlaps Forbidden Overlap: AEM 2420.

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Enrollment Information
Syllabi: 1 available
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  • 3 Credits Stdnt Opt

  • 16496AEM 2400  LEC 001

  • Non-Dyson majors only. Must have Sophomore standing or higher. Freshman will be dropped.