- Schedule of Classes - January 7, 2018 7:14PM EST
- Course Catalog - January 7, 2018 7:15PM EST
Course information provided by the Courses of Study 2017-2018.
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
When Offered Fall, winter, spring, summer.
Permission Note Enrollment limited to: non-AEM majors with sophomore standing or higher.
Forbidden Overlaps Forbidden Overlap: AEM 2420.
Credits and Grading Basis
3 Credits Stdnt Opt(Letter or S/U grades)
Class Number & Section Details
- MWFKennedy Hall 116-Call Aud
Non-Dyson majors only. Must have Sophomore standing or higher. Freshman will be dropped.
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