NBAY 6090

Course information provided by the Courses of Study 2015-2016.

This course introduces students to fundamental concepts in digital marketing and prepares them for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Course material will be covered with a mixture of case studies, lectures, and guest speakers.

When Offered Fall.

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Enrollment Information
Syllabi: none
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  • 1.5 Credits GradeNoAud

  • 13940NBAY 6090  LEC 001

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  • NY Tech MBA Students Only. Offered in NYC.