NBA 6390

Last Updated

  • Schedule of Classes - January 19, 2016 6:14PM EST
  • Course Catalog - January 19, 2016 6:21PM EST

NBA 6390
Data Driven Marketing

Course information provided by the Courses of Study 2015-2016.

Deals with the use of data to make marketing decisions. Introduces concepts, methods, and applications of decision modeling to address marketing issues such as segmentation,targeting, positioning, promotions, advertising, and sales-force decisions. Unlike marketing courses that focus on conceptual material, this course provides skills to translate conceptual understanding into specific operational plans-a skill in increasing demand in organizations today. The course is particularly valuable to students planning careers in management consulting, marketing, and market research. It is designed for studentswho have some background in quantitative methods and have a willingness to deal with mathematical concepts.

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 15953 NBA 6390   LEC 001

  • Add/Drop Dates: Johnson Students August 10th thru September 8th with an additional Add/Drop period beginning October 14th at 8:00am to October 20th at 4:00pm. Non-Johnson Students: October 19th at 8:00am to October 20th 4:00pm. You may add or drop a second-half class after October 20th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after October 27th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

    Department Consent Required (Add)

  • 19143 NBA 6390   LEC 003

  • This Section meets in Sage Hall Room B06 Add/Drop Dates: Johnson Students August 10th thru September 8th with an additional Add/Drop period beginning October 14th at 8:00am to October 20th at 4:00pm. Non-Johnson Students: October 19th at 8:00am to October 20th 4:00pm. You may add or drop a second-half class after October 20th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after October 27th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 15964 NBA 6390   LEC 002

  • Add/Drop Dates: Johnson Students August 10th thru September 8th with an additional Add/Drop period beginning October 14th at 8:00am to October 20th at 4:00pm. Non-Johnson Students: October 19th at 8:00am to October 20th 4:00pm. You may add or drop a second-half class after October 20th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after October 27th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

    Department Consent Required (Add)