NBA 6290

Last Updated

  • Schedule of Classes - January 19, 2016 6:14PM EST
  • Course Catalog - January 19, 2016 6:21PM EST

NBA 6290
Current Topics in Marketing

Course information provided by the Courses of Study 2015-2016.

This course focuses on emerging topics such as new media, measuring marketing ROI, and novel business collaborations. Specific topics vary from year to year. Each topic is led by an industry guest speaker. Students are required to read related material before each class meeting and to analyze a current case provided by the speaker. Students, working in teams, present their case analysis in class and receive feedback from the speaker. Each student also submits an individual term paper. The class is graded pass-fail only, with a pass requiring full attendance at a minimum of five of the six class meetings with speakers.

When Offered Fall.

Prerequisites/Corequisites Prerequisite: NCC 5030.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 15929 NBA 6290   LEC 001

  • ***JOHNSON STUDENTS ONLY*** Add/Drop Dates: Johnson Students August 10th thru September 8th with an additional Add/Drop period beginning October 14th at 8:00am to October 20th at 4:00pm. You may add or drop a second-half class after October 20th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after October 27th you will also receive a "W" on your transcript in addition to the late fees.

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