NBA 6260

NBA 6260

Course information provided by the Courses of Study 2015-2016.

The primary objective of this course is to introduce students to consumer psychology and behavior. Through discussion and demonstration, students will be exposed to various consumer behavior phenomena and will be encouraged to understand consumers' wants and needs by putting themselves in the consumers' shoes. During this process, students will become knowledgeable of how understanding consumer psychology can be used to develop powerful marketing strategies and tactics. This knowledge can, in turn, lead to a development of an important competitive advantage: an ability to see how to impact consumers, and hence, a talent for making more insightful business decisions. 

When Offered Fall.

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Enrollment Information
Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 16522NBA 6260  LEC 001

  •  
  • **Johnson Students Only** Add/Drop Dates: Johnson Students August 10th thru September 8th with an additional Add/Drop period beginning October 14th at 8:00am to October 20th at 4:00pm. You may add or drop a second-half class after October 20th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after October 27th you will also receive a "W" on your transcript in addition to the late fees.

Enrollment Information
Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 18168NBA 6260  LEC 002

  •  
  • **Johnson Students Only** Add/Drop Dates: Johnson Students August 10th thru September 8th with an additional Add/Drop period beginning October 14th at 8:00am to October 20th at 4:00pm. You may add or drop a second-half class after October 20th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after October 27th you will also receive a "W" on your transcript in addition to the late fees.