NBA 6260

Last Updated

  • Schedule of Classes - January 19, 2016 6:14PM EST
  • Course Catalog - January 19, 2016 6:21PM EST

NBA 6260
Consumer Behavior

Course information provided by the Courses of Study 2015-2016.

The primary objective of this course is to introduce students to consumer psychology and behavior. Through discussion and demonstration, students will be exposed to various consumer behavior phenomena and will be encouraged to understand consumers' wants and needs by putting themselves in the consumers' shoes. During this process, students will become knowledgeable of how understanding consumer psychology can be used to develop powerful marketing strategies and tactics. This knowledge can, in turn, lead to a development of an important competitive advantage: an ability to see how to impact consumers, and hence, a talent for making more insightful business decisions. 

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 16522 NBA 6260   LEC 001

  • **Johnson Students Only** Add/Drop Dates: Johnson Students August 10th thru September 8th with an additional Add/Drop period beginning October 14th at 8:00am to October 20th at 4:00pm. You may add or drop a second-half class after October 20th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after October 27th you will also receive a "W" on your transcript in addition to the late fees.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 18168 NBA 6260   LEC 002

  • **Johnson Students Only** Add/Drop Dates: Johnson Students August 10th thru September 8th with an additional Add/Drop period beginning October 14th at 8:00am to October 20th at 4:00pm. You may add or drop a second-half class after October 20th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after October 27th you will also receive a "W" on your transcript in addition to the late fees.

    Department Consent Required (Add)