NBA 6250

NBA 6250

Course information provided by the Courses of Study 2015-2016.

The course covers critical decisions in international marketing, and information need to make sound expansion decisions. There will be lectures, five case discussions, group project work, and student presentations. A framework enables student teams to apply learning to the brand of their choice, expanding into a market of their choice. Choices include: how to determine when a brand is ready to expand internationally, how to decide which markets to enter and in what sequence, business model and local partnership structure options, how firms organize marketing responsibilities globally, and more.

When Offered Fall.

Prerequisites/Corequisites Recommended prerequisite: background in core marketing.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Regular Academic Session. 

  • 1.5 Credits GradeNoAud

  • 15834NBA 6250  LEC 001

  •  
  • ***JOHNSON AND GRAD STUDENTS ONLY*** Attendance at all 4 sessions is required. Add/Drop dates: Johnson Students: August 10th at 8:00am thru September 8th or prior to first class if class is held before these dates. Students may attend first class, but must drop BEFORE the 2nd class meeting to avoid penalties. Send email to gm-registrar@cornell.edu before the 2nd meeting date to request the drop. There is a late fee of $100.00 for each add or drop transaction after the 2nd class meeting date. You will also receive a "W" on your transcript in addition to the late fees after the 2nd class meeting date. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows.