NBA 6170

NBA 6170

Course information provided by the Courses of Study 2015-2016.

An overview of how successful companies combine a deep understanding of unmet customer needs with key emerging and enabling technologies to create significant new market and shareholder value.  A proactive and repeatable 10-step Market Development Planning process will be described with special emphasis on tools and techniques which link industry and competitor technology trends with unmet customer needs.  This course will give prospective product managers, brand managers, business and engineering managers the conceptual and operating tools to proactively identify, and successfully commercialize new differentiated value propositions.

When Offered Fall.

Comments Graduate standing.

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Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits Opt NoAud

  • 17747 NBA 6170   LEC 001

  • ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to Change Grading Option: October 27th Add/Drop Dates: Johnson Students: August 10th thru September 8th with an additional Add/Drop period beginning October 14th at 8:00am to October 20th at 4:00pm. Non-Johnson Students: October 19th at 8:00am to October 20th 4:00pm. You may add or drop a second-half class after October 20th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after October 27th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) If the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.